Stefan beeli, CtO
Stefan Beeli joined ESP Computer Services in 1984 as a part-time computer operator while attending College. After graduation, he spent the next few years developing online programs and focusing on the new technologies offered by the Internet. In 1997 he led ESP’s development efforts in providing online gate-keeping and fulfillment for one of the Internet’s first paid content web sites, Variety.com. Realizing that real-time interaction between web-sites and customer data would be a key technology for publishing companies, Stefan helped standardize that interaction by developing a suite of XML Web Services to help facilitate that interaction. Stefan continues to work with ESP’s clients to provide them with the tools they need to succeed.
Today, he serves as ESP’s Chief Technical Officer, overseeing web development, mainframe development, warehouse operations and Lettershop.
Stefan holds a Bachelors of Science degree in Computer Science from Cal State Northridge. He’s a former WFMA Board member and has spoken at many a conference over his career, most notably, CircDayLA, Folio:, Circulation Management.
Michael jordan, CeO
Mike Jordan began his circulation career in 1991 with Petersen Publishing, publishers of Motor Trend, Hot Rod, and Teen, to name a few. First building a foundation of knowledge in renewals, bills, and circulation analysis, he eventually oversaw all subscription sales for 13 of Petersen’s 32 magazines at the time. In 1996, he left to become the Circulation Director at Los Angeles Business Journal.
There, he developed subscription promotion campaigns for the 20 year-old publication that caused circulation to grow by 30%. He also tripled circulation for the start-up San Fernando Valley Business Journal. Having experienced outside fulfillment with Petersen Publishing, and having run the in-house fulfillment operations at the Business Journal, Mike next ventured into the fulfillment business.
In March of 2003, Mike joined ESP Computer Services as the Director of Operations. In 2006, he became a part owner and shortly thereafter became the Chief Operations Officer. In that role he oversaw 50+ people comprising Account Executives, Customer Service, Administration, Lettershop and Sales. In 2017 Mike was named ESP’s CEO.
Mike has served on the board of directors for the Western Fulfillment Management Association for 14 years and is a past WFMA President. He has served as the conference chair for CircDay LA three times, and for the Association of Area Business Publications three times. He has spoken at events for MCMA, WFMA, AABP, Folio:West, and the Los Angeles Direct Marketing Association.
Jack miller, chairman
Jack Miller graduated with bachelor’s degree in mathematics from the University of Washington in 1962. He served in the US Army for 8 years, including a one-year stint in Vietnam, attaining a rank of major in the signal corps.
In 1971 Jack joined ESP Computer Services, Inc. to help design system applications to handle appointment setting, scheduling, and billing in various industries.
ESP became the fulfillment company for Variety Magazine in 1981 and then began to focus solely on magazine fulfillment. As such, ESP’s system was designed from the outset as a real-time, fulfillment system suited for daily publications. Jack and ESP spent the better part of the 80’s programming a platform with great flexibility. Jack loves to develop programmatic solutions to the most complex problems, and Variety provided that challenge.
ESP emerged from the 80’s capable of handling mixed-circulation publications, daily frequencies, hand delivery, and high-end customer service. In the next decade, Jack and ESP started to reap the benefits of their programming expertise, as word of mouth spread and prospective clients began to call on ESP. New clients led to new problems to solve. With Jack’s leadership and foresight, ESP integrated a product system linked to the subscription system and offering a single-customer view. They also began to manage online access with usernames and passwords.
Today, ESP is on the cutting edge of technology with its integrated database, XML web services and intuitive client interface which offers great access and visibility into subscriber information, reporting and system procedures. ESP has grown in size and stature, but its philosophy is the same as Jack set forth so many years ago: "to provide customized solutions designed to meet each client’s unique business requirements." As a premiere, boutique, fulfillment company, ESP now has a staff of over 60 employees who handle over 250 publications.
Al Bull, Director of List Services, Midwest General Mgr
Al Bull has spent more than 35 years working in the data processing aspect of the publisher services industry. His first 25 years were spent with Kable News Company and Kable Fulfillment Services. During his career at Kable, Al worked on both the Newstand and Subscription Fulfillment systems. Al managed the programming staff for the Newstand, Product Fulfillment, Controlled Circulation Fulfillment, and the Paid Fulfillment systems. He later assumed Management of the new List Services Division and grew it to an annual $2M profit center.
In 2004 Al left Kable to form PDMG with two partners. Al was responsible for researching, buying, installing and implementing all of the hardware and software PDMG used to run its business.
In 2015 the partners merged the business with ESP and Al assisted in the conversion of all of the PDMG titles to the ESP system.
Bill Coffman, Director of Business Development
Bill Coffman is a veteran of more than 30 years working in the publisher services industry. His first 25 years were spent with Kable News Company and Kable Fulfillment Services. During his career at Kable, Bill held several positions, including Supervisor of Warehousing, Personnel Manager, Accounts Receivable Manager, and Director of Client Services. During Kable’s major growth years, Bill was Director of Midwest Sales for Kable Fulfillment.
The next ten years, Bill held Vice Presidential positions in Marketing for Prima Circulation & Mailing Services, Prima Fulfillment, and PMG Data Services. Since PDMG’s inception in 2004, Bill was focused on marketing PDMG services to special interest Consumer, and Business to Business publications. Bill’s understanding of the varying needs of each individual publisher, particularly the need to appeal to and serve a limited readership, while retaining subscribers through effective customer service are indispensable skills. These skills have been a major factor contributing to PDMG’s success in growing its expanding stable of Special Interest Publications.
In October 2015, Michael Jordan and Bill worked together to bring ESP and PDMG together forming ESP’s Midwest Operation, and have since converted the PDMG Clients onto ESP’s Platform
Joe Hamby, Director of Technology
Joe Hamby started working for ESP in November of 1997 as a Warehouse and Distribution Clerk. Being curious as to how all things worked, Joe was able to move around the Operations Department over the following years. He served as Lettershop Operator, Production Operator, Operations Assistant Supervisor in spring of 2000 and finally as Operations Manager. As the Operations Manager he was in charge of the Warehouse, Distribution, Lettershop and Production. While in this role being in charge of Lettershop introduced him to some programming on Lettershop templates. Soon after, he changed how Lettershop does its merge/purge by creating a generic Lettershop program that streamlined a lot of the processes and saved the clients money in Lettershop fees. By the summer of ’06 he starting updating Lettershop email templates and small web page changes officially moving him into the Programming Department under CTO, Stefan Beeli.
Over the next several years, Joe kept learning and applying his new skills to ESP systems. He has written several custom solutions to meet clients’ needs. He's worked on everything from custom web pages and shopping carts to batch type programs and API integrations. Even before becoming the Director of Technology, he took several co-workers under his wing and helped them go from Entry and Jr. Developers to Mid and Senior Developers. Today, Joe, under the continuing tutelage of the CTO, has become ESP's go-to-guy...that employee who knows at least a little about everything, and can figure out whatever he doesn't yet know.
As the Director of Technology, he's assumed the responsibility of most technical aspects of the system on the PC side. Joe adds value to ESP by working hard to search and implement any new features that benefit the company, and at the same time he trains and inspires his development team to contribute in that same way.
Illescas Mitchell, Order Entry Manager
Illescas Downs Mitchell joined ESP in 2003 as an Order Entry Clerk. It wasn’t long before she was put in charge of group processing and special order entry tasks. In 2005 she was made a Supervisor, and in 2008, she became the Manager of the department in which she started.
Christopher Barnes-Baxter, Conversion Manager/Account Executive
Christopher’s ESP career spans 10 years and multiple departments: Order Entry, Customer Service, Operations, and finally Client Service. Christopher has served as an Account Executive since 2011. Additionally, in 2014, he took on the role of the Conversion Manager, where he directs the conversion process and ensures complete integration of new clients into all of ESP’s systems.
Christopher currently sits on the Board of Directors for the Association for Audience Marketing Professionals (AAMP), and is serving as the 2017 co-chair of AAMP’s annual conference.
Ken Bach, Warehouse Manager
Ken has 25 years of warehouse experience. He uses his knowledge of FedEx, UPS, USPS and other shipping vendors to minimize costs for clients and customers. His priorities include warehouse safety, quality control, efficiency and productivity.
Juanita Barnes-Burton, Customer Service Manager
Juanita Barnes came to the customer service department at ESP in late 2002. Prior to that she handled Customer Service for Allan Reed’s Distribution Service, a hand delivery service for some of ESP’s daily publishing clients. In 2005, Juanita became the Customer Service Manager where she oversees both phone and email customer service.
Samantha Millan, Lettershop Manager
Samantha started at a clerical level (folding, inserting, metering) in Lettershop in November of 2007. In 2009 she became the Supervisor in Lettershop, and in early 2010 Samantha took the position of Lettershop Manager. Samantha oversees printing, mailing, form and envelope inventory.